About Digital Marketing Jobs
Due to the increased usage of the internet and social media, the demand for digital marketing has been steadily increasing. This trend won’t stop anytime soon as companies of all sizes are looking for digital marketing experts. This results in an increase in digital marketing jobs in London.
Even though many universities are still not up to speed with teaching the necessary technical skills, online courses in digital marketing can be an excellent starting point. A digital marketing career is lucrative if you become an expert in the field.
What Do Digital Marketers Do?
Those who were lucky enough to gain valuable knowledge and land a job in digital marketing in London use their skills to harness the internet’s power and promote the company they work for. They connect the brand with the customers and utilise social media platforms for advertising.
Digital marketers know all about the algorithms of various social platforms and search engines. They’re the first to learn how the latest app works and post relevant content to attract the target audience. They work with Google Ads and Analytics to analyse data, but they may also write and optimise blog posts for SEO.
Digital Marketing Job Description
The responsibilities of digital marketers include but are not limited to:
- Creating an engaging website design
- Developing a strong content strategy
- SEO and SEM
- Ecommerce marketing
- Utilising social media platforms
- Developing a brand
- Utilising advertising platforms
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Types of Digital Marketing Jobs in London
Digital marketing encompasses a lot of different roles. With each of those roles, the job description and responsibilities vary.
Content Marketing Jobs
To pique a person’s interest in a product or service, content marketers plan, strategise, and create content. This is one of the duties that jobs in digital marketing entail. Content developers do research, write, organise, and edit articles for publication on websites. They create a variety of content that includes videos, images, and blog posts. They work closely with others on the digital marketing team to ensure all best practices are applied to the content.
For this job, creativity and open-mindedness are quite necessary.
Social Media Marketing Jobs
The social media marketing jobs London has to offer usually entails creating social media campaigns, ensuring brand consistency across platforms, collecting customer data, growing the company’s social media presence, researching competitors, and providing guidance on the use of social media.
They’re great at communication, content creation, design, and have analytical thinking. Experience in various social media platforms is also necessary.
SEO Specialist Jobs
If you start a career in digital marketing, then you should know about SEO. SEO specialists are focused on creating content that search engines will love. They develop content with a focus on keywords.
To work in this branch of digital marketing jobs London provides, you need to have extensive knowledge of SEO best practices and follow the latest trends as they are constantly changing.
Brand Manager Jobs
Brand managers use the data they collect on customers and combine them with the latest trends to affect how potential customers perceive the brand. They ensure that the brand remains recognisable and consistent across all platforms. Key responsibilities include market research, strategy development, managing budgets, or organising events.
People working in this type of digital marketing job should be creative and have excellent communication skills.
Mobile Marketing Jobs
Mobile marketing specialist is responsible for developing, implementing, and managing mobile marketing campaigns. They research new visual communication techniques and analyse data on how consumers use mobile devices.
These types of digital marketing jobs in the UK require the knowledge of Facebook and Instagram ads, cost per conversion (CPC), return on ad spend (ROAS), and others.
Web Designer Jobs
Web designers are a huge part of digital marketing jobs in London. They work closely with others on the marketing team to develop websites that fit the brand. Web designers are experts in coding and WordPress.
Their skills include HTML, Java, creating a website design, and discussing it with clients. They pay close attention to the latest web design trends.
Blog Writing Jobs
Professional bloggers may run their own blog or work for digital marketing companies in the UK. Their duties include writing, editing, and optimising content that the audience will find useful. They implement SEO and promote the blog.
Bloggers have extensive writing experience and great communication skills. They’re usually experts in their niche and know the topic they write about inside and out.
Email Marketing Jobs
Their duties revolve around managing email campaigns. They help grow email lists, utilise various platforms to design and create interesting emails, and write newsletters.
Email marketers are proficient in email automation technologies and have strong copywriting skills.
Customer Relationship Manager Jobs
Customer relationship managers are a crucial part of digital marketing roles in a company. They improve the customer relationship that typically results in increased sales. CRMs utilise a set of applications to manage customer database, leads, and the level of satisfaction. They’re the ones that keep the customers happy.
Analytical thinking and superb communication skills are a must.
Affiliate Marketing Jobs
Affiliate marketers work on attracting customers and selling a product for a commission. They would need to have great communication and writing skills to do so. If they move up to being a digital marketing manager in London, they’ll grow the network of affiliates, monitor sales, and help affiliates solve their concerns.
Digital Marketing Assistant Jobs
Before you can become a full-time digital marketer, you usually have to pay your dues by starting in internships or in digital marketing assistant jobs London has to offer. In these entry-level jobs, you will learn the skills you need to be a full-time digital marketer.
The duties of a digital marketing assistant involve supporting the team with various tasks.
Junior Digital Marketing Jobs
Like any other entry-level jobs in London, those who work as junior digital marketers perform tasks to support the team. They also conduct market analysis, write and review SEO content, and design and manage PPC ads.
Digital marketing executive jobs entail working in an office. You’ll have a computer and a mobile device. Typical companies that hire digital marketers are IT consulting firms, software and web design companies, or digital marketing agencies.
In-house digital marketers work with other marketing teams under one employer. Those working in the marketing agency will work for multiple clients and cover various marketing campaigns. You can also choose from many remote digital marketing jobs or choose to be a freelancer.
Injuries and Illnesses
Digital marketers work on a computer, which can cause eye strain. A sedentary lifestyle may result in high blood pressure, diabetes, obesity, and osteoporosis. Digital marketing can also be stressful, and anxiety may be present. This is particularly true for digital marketing manager jobs in London. A repetitive strain injury is also a possibility since marketers tend to overuse a computer mouse.
Most jobs are done in a typical eight-hour workday, but some shifts may last longer. Studies report that some digital marketers work up to 12 hours each day. There are also part-time digital marketing jobs that require up to 30 hours of work per week. Freelance digital marketers work by the hour. Interns work around 12 hours per week.
How to Become a Digital Marketer
If you’re looking to land great digital marketing jobs in London, these are the steps you should take. Know that it will take some effort, but the results will be worth it.
Every industry needs a digital marketer to promote products or services, and this is where a marketing, management, or business degree comes in handy. That way, you’ll have the necessary knowledge that will help you land a well-paying job in the field.
The digital marketing salary in the UK is pretty decent and worth all the effort. After you receive a relevant degree, dedicate your time to studying digital marketing. You can apply for internships or look for other digital marketing jobs in London that are entry-level. An entry-level position will help you gain experience and expertise so that you can climb the career ladder in digital marketing.
Another way to get ahead is to apply for digital marketing apprenticeships in London during your studies.
Start by applying for internships or volunteering positions to get more experience and decide which aspect of digital marketing is the right one for you. From there, you can apply for digital marketing jobs at an entry level.
Other routes include completing short courses online to get certificates that will also be beneficial to you.
Regardless of your approach, you should do everything you can to establish your presence online. Create a website, social media profiles, and promote yourself. Include what you’ve done in your resume, especially if the campaigns you ran or blog posts you wrote were a success.
To land full-time or part-time digital marketing jobs in London, consider:
- Working as an SEO expert
- Mastering social media platforms
- Running PPC ads
- Learning email marketing
- Learning data analysis
- Following most recent digital marketing trends
To be successful in digital marketing, even in entry-level jobs, you should possess the following qualities:
- Analytical thinking
- Attention to detail
- Excellent writing and communication skills
- Selling ability
- Business management
- Organisational skills
- Knowledge of content management platforms and various software
A bachelor’s degree in market research or marketing communications is usually the minimum requirement to pursue a career in digital marketing. Other degrees that can help you enter the market are economics, finance, statistics, or computer science. Since digital marketing includes visual arts, a degree in art or photography can also be beneficial.
Utilise the power of the internet and apply for some boot camps and online courses. These can fill your knowledge gaps and increase your chances of finding the best entry-level digital marketing jobs in London.
Licenses, Certifications, and Registrations
Udemy offers various free and paid digital marketing courses and is a great place to start learning more about digital marketing. Google AdWords and Analytics certificates are free to obtain. To get the most out of online courses, take HubSpot Content Marketing and Inbound Marketing or Copyblogger Certified Content Marketer course.
During your marketing studies, try to apply for digital marketing trainee jobs in London to gain relevant and necessary work experience. After you finish your studies, there is a huge chance that the company will also take you in for a full-time entry-level position. So, this will really jumpstart your career.
From there, you can advance to junior digital marketing jobs in London and work your way up to a management position. You can also change lanes along the way and explore similar careers. For example, if you become an SEO expert, you can switch to copywriting.
The final promotion could be the head of digital media, head of digital content marketing and management, head of SEO, and other similar positions.
The average digital marketing jobs salary in the UK varies based on the position and responsibilities. Latest data shows that the average yearly salary is £29,101. The head of digital marketing may earn as much as £90,000 and more, depending on the location, company, and a few other factors. When it comes to digital marketing jobs in London, the average salary is around £31,077.
London marketing jobs are always going to be in demand for as long as there are companies that need to advertise their products and services. At the moment, digital marketing is in high demand in the UK. The industry is expanding since the number of companies that promote online is increasing.
Things are looking promising for those who want to start a career in digital marketing, especially those with the proper skills and knowledge. According to projections, the overall demand for marketers will increase by 10% by 2026.
Mobile marketing, SEO, social media, email marketing, and search engine marketing (SEM) are great job prospects for those looking to become digital marketers.
Frequently Asked Questions
The salary depends on various factors, such as the type of the company digital marketers work for, their knowledge and expertise, the business location, and the job title. In the UK, digital marketers receive an average salary of £29,101. The higher the position, the more responsibilities it includes, meaning that the salary will increase. For example, the head of digital marketing may earn as much as £90,000.
There’s also a range of careers to choose from, starting from content writing and SEO to influencer marketing and executive positions. Moreover, marketing managers can work in any sector.
Digital marketing is a great career to pursue in the UK. The number of companies looking to promote online is growing, and the overall job outlook for digital marketers is positive. SEO, SEM, social media, and email marketing are some of the best jobs in this field across the UK.
It may take a lot of months to see the efforts in digital marketing. Starting from running PPC campaigns to writing SEO optimised blog posts, results can’t be instant. That’s why digital marketing can be stressful. There’s a lot of analysing to do, data to collect, and decisions to make, and spending a high company’s budget can be scary for some. Generating leads and conversions rarely happens after just one campaign as well, which causes anxiety.
The top fields in digital marketing include but are not limited to SEO and SEM, data analysis, social media marketing, email marketing, content creation, and mobile marketing.
Employers usually prefer a relevant degree. If you graduated in business, management, statistics, marketing, and similar, you could consider a career in the field of digital marketing. Start by applying for internships and work your way up to becoming an expert in one niche of digital marketing. Dedicate your time to completing practical online courses and establishing your online presence as a digital marketer.
You can always start by considering your speciality. If you’re great at analytical thinking, data analysis, and writing, think about exploring SEO and blogging. Create your website and promote yourself online. Slowly build your marketing portfolio by applying for freelance jobs via online platforms. Take the time to explore available digital marketing jobs in London. Once you gain some relevant experience, apply for an internship.