Social platforms have taken over the world, and more and more people are devoting their time to scrolling, sharing, and making virtual friends!
The thing is:
LinkedIn offers a different perspective on social media to other networks, and it has become an integral tool for job seekers, recruiters, businesses and professionals. Whether you’re new to LinkedIn or you’ve been there since the start of the social media snowstorm, you’ll be surprised at the scope and reach of the platform.
Not entirely convinced?
Well, here are some mind-blowing LinkedIn stats to help you find out more and decide whether it’s time you jumped on the bandwagon.
Let’s start with some general stats. Perhaps you’re wondering:
How many people are on LinkedIn?’
Here’s the answer:
The number of global LinkedIn users has hit over 660 million. The US has the highest number of LinkedIn members, with 160 million people signed up. LinkedIn stats in the UK show that the nation is the fifth most connected country behind India, China and Brazil, with a total of 28 million users. The number of members has increased by over 100 million since 2017.
Millennials are targets for recruiters and top businesses, so they’re more likely to use social media to find roles than previous generations. There are currently 87 million millennials registered with LinkedIn. An impressive 25% of 18-24-year-olds have a profile.
The reach of LinkedIn is staggering when you look at the location of members. The network boasts users across a massive 200 territories and countries in the world.
Just less than half of LinkedIn’s 660 million users use the site every month, with 40% checking their messages or viewing profiles every day.
LinkedIn user statistics show that all Fortune 500 companies use the platform to network, market, and recruit. At present, LinkedIn is the most popular choice for Fortune 500 businesses, with Facebook a close second.
Statistics for LinkedIn cement the platform’s title of the world’s largest professional network, with more than 30 million companies registered. The proportion of businesses using LinkedIn has risen by over 30% since 2013.
The LinkedIn growth rate is impressive, with two professionals joining the network every second. LinkedIn is growing faster than all other social platforms, with the platform attracting 123 million new members between 2016 and 2018. In the same period, Twitter recruited a mere 9 million new users.
LinkedIn user stats indicate that 45% of users have upper management roles, including company executives, directors, presidents, and deputies.
(Sophisticated Marketer’s Guide to LinkedIn
Over 90% of business executives ranked LinkedIn the number one choice for professional content. Online news sites came in second place with 64%, with Twitter in third place with 29%.
One of the most interesting LinkedIn user statistics is related to B2B traffic generated by social media. Over 50% of social media traffic comes from LinkedIn. Twitter and Facebook came in second and third place respectively. Together, the top 3 platforms are responsible for a whopping 90% of B2B social media traffic.
Driving traffic is not the only goal for businesses, and lead generation stats are even more important for companies looking to take advantage of the benefits of LinkedIn. Currently, around 80% of B2B social media leads are created through LinkedIn, making this network the undisputed champion. Twitter and Facebook are way behind, generating 19% of leads between them.
Social professional networks are growing in stature, and more and more web users are employing LinkedIn to help them find work through job adverts and research on prospective employees. More than 75% of people who have changed jobs recently used LinkedIn to inform their decision.
LinkedIn recruiting statistics suggest that 90% of recruiters use the network on a regular basis to locate talent and find out more about potential candidates.
One of the most jaw-dropping LinkedIn stats for 2019 is the number of open job listings. There are currently over 20 million roles advertised. Amazing stuff!
With fierce competition for jobs, especially corporate roles, getting an interview is never plain sailing. Employers skim through applications, discarding hundreds, even thousands, of applicants for the most sought-after roles. Having a profile on LinkedIn can help job seekers find roles and to impress potential employers. Job interview statistics reveal that 122 million people have been offered an interview through LinkedIn.
One of the most enticing LinkedIn hiring statistics for recruiters and employers is connected with retention and loyalty. Employees who are sourced through LinkedIn are 40% less likely to leave the business within the first 6 months.
LinkedIn statistics for job seekers suggest that the average person who is actively looking for work spends around 30 minutes per day on the site. This is significantly higher than the general LinkedIn usage statistics.
Job seekers looking to connect with employers may be shocked to read LinkedIn profile picture statistics and learn about the potential impact of adding a photograph to their profile. In fact, LinkedIn profile statistics show that profiles with images receive 21x more views and 9x more connection requests. What’s more, profile owners who have a picture are also an incredible 36x more likely to receive messages!
This is an important stat for LinkedIn UK users searching for a new job. Almost 90% of recruiters use LinkedIn to check the credentials of prospective candidates, underlining the importance of a professional, up to date profile. (Jobvite)
Members who follow your company are 95% more likely to accept and view InMail messages than those who don’t.
(Content Marketing Institute)
Nearly all B2B marketers use LinkedIn to share content. Twitter is the second most popular platform.
InMail has a response rate 300x higher than conventional emails, making it an incredibly effective communication channel and marketing platform for businesses.
LinkedIn network statistics indicate that 57% of usage is mobile. This is significant for marketers, as the figure is considerably lower than other social media platforms. For example, Facebook\s mobile usage is an impressive 88%. One of the reasons for this trend is that professionals are more likely to use LinkedIn during working hours, which means they might be using desktop computers.
LinkedIn video stats show that posts that contain clips are massively more likely to attract comments. So, video content provides an effective way to garner attention and to make your posts stand out from others.
This is a key stat for UK LinkedIn users looking to make a splash. Adding an image to a post increases your chances of getting comments and encouraging interaction by an astonishing 50%.
Creating leads is a crucial part of the marketing and sales funnel. The more leads you can create and the higher the quality of those prospects, the better your chances of converting. In one of the most startling LinkedIn advertising statistics, LinkedIn was found to be a mind-blowing 277% more effective for generating leads than Twitter and Facebook.
The average LinkedIn member has around 400 connections. The numbers vary hugely across sectors, with members who work in staffing and recruitment connected to more than 700 users.
LinkedIn’s ‘Who viewed my profile?’ feature is one of the most popular and useful tools on the site, according to over three-quarters of users.
LinkedIn group statistics suggest that there are currently over 1 million groups available for members to join.
(Guinness World Records)
Richard Branson, the charismatic founder of Virgin and one of the most recognisable and high-profile entrepreneurs in the world, tops the list of the most followers. In April 2019, he had an incredible 15,732, 651 followers. The British business mogul also broke the record for becoming the first person to reach 1 million followers. The company with the most followers is Amazon, with 8.6 million.
LinkedIn is one of the fastest-growing social media platforms and the most high-profile and popular professional network. Utilised by jobseekers, professionals, recruiters, businesses and marketers, LinkedIn provides a platform for sharing and consuming content, finding talent and locating jobs and creating an expansive network of professional contacts.
LinkedIn weekly search stats suggest the network is becoming both more expansive and more integral to the daily lives of users, with consumption increasing, especially among job seekers.
In addition to providing opportunities for businesses and recruiters to connect with candidates, LinkedIn has emerged as an influential marketing platform, overtaking the likes of Twitter and Facebook.
A: You can access analytics and data through your LinkedIn account. Log in and then visit the admin centre and the analytics module.
A: There are currently over 660 million LinkedIn users in the world. In the UK, there are around 28 million members. The US has the largest number of members.
Richard Branson is leading the way with over 15 million followers.
A: The latest LinkedIn stats, including LinkedInweekly search stats, marketing and recruitment statistics, and growth figures indicate that the platform is still relevant in 2019, and the future looks bright!