Successful businesses often grow because of the public perception of them. If people think that you have a strong company with good moral values, then they are more likely to buy from you. Additionally, if potential job candidates think that the company looks good from the outside, you have a better chance of hiring top talent.
How can you get multiple audiences to see your brand in a more positive light? Should you focus on a new marketing campaign or offer an additional product line that will appeal to more people? These strategies can work well enough, but one method you may not consider right away is landscaping the property around your business.
If you run a brand where customers frequently set foot on the premises, then landscaping can affect the success of your company. Let’s discuss why landscaping matters for your business property and what you can do to improve it.
First Impression
As we understand from human interactions, a first impression can be everything. It may take a long time for a person to overcome their first impression of another, so it is crucial to set the proper tone right away. As customers step onto the property, part of their first impression of your business is how the building and its surroundings look. If the appearance is unkempt or chaotic, then customers may be hesitant to enter the building. Even if customers do plan to go inside, they might already have formed an opinion about the brand before even seeing your products or services inside. This first impression can impact the number of customers who enter the doors and how they perceive the brand.
Friendly Air
The landscape around your property can also communicate a specific tone. Ideally, you want people to feel welcome when they step onto the property, and great landscaping can create a friendly atmosphere that embraces your guests. For example, you could update the outdoor space with hardscaping elements like a gazebo, paver paths, or even water fountains to create a positive ambiance. Some benches or picnic tables can communicate a sense of relaxation and togetherness, both for your customers and employees. Well-manicured greenery can bring life to the space around the building, making it appear more welcoming. These elements will contribute to the friendly atmosphere that you are trying to create.
Employee Mental Health
Your employees are a very important resource for the business. They are responsible for the daily operations that allow the company to run, so taking care of their mental health is crucial for their happiness and productivity. Plus, happier employees tend to stick around longer, reducing worker turnover. Beautiful landscaping can make employees more comfortable as they head to work. If there are peaceful spaces outside that they can enjoy on their break, all the better. The right elements outside the building can also foster community within the company when employees can spend time together for office parties or breaks in a setting that is away from their offices.
Now That You Understand the Why, Let’s Discuss the What
The importance of landscaping efforts on your business property is clear. Now you may be wondering what you can do to improve it. There are several ways to prioritize good landscaping practices on the property.
Hire a Contractor
The easiest way to care for the property’s exterior is to hire professional contractors. Local experts who can take care of mowing the lawn, installing hardscaping features, and maintaining plant life can make your job easier, but you will have to pay for their services.
Do It Yourself
As the owner of the company or the building itself, you could always tackle the landscaping projects yourself. If you are pretty savvy when it comes to landscaping, then you can do a lot of the work on your own, especially if you are simply the owner of the building with commercial tenants. Having the right equipment is key, which may include everything from a lawn mower to a mini skid steer for bigger projects, for which you can rent attachments for skid steer depending on the needs of the property.
Employ a Groundskeeper
If you have the budget for it, you could always hire a groundskeeper to handle all the landscaping activities. Their primary role may be to maintain the property through mowing, weed whacking, aerating the soil, watering plants, weeding, and other activities. Having a dedicated groundskeeper can keep the burden of landscaping off your shoulders so you can focus on the more important aspects of the business.
Invest in Landscaping to Grow Your Business
Whether you are a commercial property owner with business tenants or your company owns a building, landscaping is important. Crafting a positive first impression, creating a friendly atmosphere, and promoting employee mental health can improve the business as a whole, so figure out a way to prioritize the landscaping around your building.