There’s a lot to learn from the latest content marketing statistics. While videos are currently the most engaging way to reach out to customers, blogs and podcasts still bring necessary traffic to keep people on your website and increase search engine optimisation. An excellent online marketing strategy involves intertwining all of these aspects and understanding current digital trends.
Some businesses are wary about the investment involved in curating an engaging video and online strategy, but current ROI’s indicate it’s well worth the money. These statistics show just how influential online engagement is and how it can make or break a business.
Content and Video Marketing Stats (Editor’s Choice)
- 24% of marketers say they used video engagement for the first time in 2020.
- 93% of marketers know videos are important for marketing.
- Websites that also have a blog have 434% more indexed pages.
- Marketers who prioritise blogging are 13% more likely to have positive ROI.
- 78% of listeners don’t mind advertising that supports free podcasts.
- 50 million UK residents use Facebook.
- 73% of marketers believe social media marketing was effective for their business.
- 82% of consumer internet traffic will become videos.
Video Marketing Stats
The latest trends in content marketing are videos and animations. When used properly, these can increase engagement and retain customers. Even though creating videos can be costly, 93% of marketers know videos are the key ingredient in content marketing strategy.
1. 24% of marketers say they used video engagement for the first time in 2020.
According to video content marketing stats, 24% of marketers said they just started using videos as a way of improving their marketing strategy. 51% of those expressed they did so because videos were easy to create in-house, while 47% said it was a necessary change. 19% said it was the obvious ROI that videos provided, which helped them decide to make the investment.
2. 6 out of 10 people prefer online videos over TV.
The internet plays a huge part in everyone’s lives. It’s no wonder that today, 6 out of 10 people would rather watch online videos than television. Mobile video consumption is on the rise, which gives enough space for marketers to create engaging content.
3. 93% of marketers know videos are important for marketing.
According to the content marketing trends, 93% of marketers report landing new customers with the help of social media videos. They understand the latest technology and are ready to create captivating video content to draw potential consumers.
4. 33% of viewers stop a video after 30 seconds.
When it comes to video length, not all videos are equally beneficial for marketing. Video marketing stats show that videos that last less than two minutes receive the most engagement. Still, 33% of people will stop watching videos after the initial 30 seconds.
5. 41% of B2B marketers are exploring video marketing options.
Videos have found their place in B2B content marketing as well. 41% of content marketers are exploring the idea of making videos to increase revenue. Those that are already using them see impressive results as 73% of B2B marketers note increased ROI.
6. 73% of videos created for marketing are explainer videos.
According to content marketing statistics, explainer videos are the most commonly made forms of video content. Social media videos closely follow explainer videos at 67%, presentation videos at 51%, and video ads at 41% of cases.
7. 83% of marketers say videos increase the average time a visitor spends on the page.
When implementing a video on a page or a blog post, 83% of marketers saw an increased average time that users spent on the page. Digital marketing statistics show that videos also increased traffic to the website, according to 86% of marketers.
8. 17% of non-video marketers don’t turn to videos because they’re expensive.
According to video marketing statistics, 17% of marketers don’t use videos because they believe they’re too expensive to create. The same number also claim they don’t even know where to begin. Only 5% don’t use videos because they can’t convince key-decision makers to do so. While professional videos can be costly, the potential ROI justifies the decision to make them.
Blogs Increase Authority
Almost everything that’s written online comes from a blog post. Even though many are convinced that blogging is dead, the statistics show otherwise. There are millions of successful bloggers out there, and companies that have a blog on their website have better SEO than their competitors that don’t.
9. Approximately 409 million people read more than 20 billion pages per month.
Blogs are still an important aspect of digital content marketing. According to digital marketing stats, 409 million people read over 20 billion pages each month. While the competition among bloggers is huge, adding a blog to a product or a service website drastically increases the chance to attract an audience.
10. Websites that have a blog have 434% more indexed pages.
When it comes to SEO and content marketing, adding a blog to a website increases the number of indexed pages by 434%. With a higher number of indexed pages, the free Google traffic is also growing.
11. Marketers who prioritise blogging are 13 times more likely to have positive ROI.
Content marketing stats show that by prioritising blogging, companies are 13 times more likely to see positive ROI. Blogs can be used to review products and answer questions which increases the trust in the brand and leads to more purchases.
12. 57% of marketers claim they’ve gained customers through blogging.
According to stats on content marketing, 57% of marketers say they’ve attracted customers through blogging. Blogging gets traction, and educational and entertaining content can become a key factor in pushing a customer towards the right product and staying loyal to a brand.
13. Blog posts with at least one image gain 94% more views.
A picture is worth a thousand words, and visual content marketing data shows that blogs with at least one image get 94% more views compared to blogs without a photo. Images increase engagement and break up large blocks of text making sites more visually appealing.
Podcast Marketing Facts
Podcasts are changing the way people approach audio content. They’re great to play on any occasion, especially when driving and can deliver great content. The best thing is that listeners are more likely to remember a brand if they heard about it on a podcast.
14. 15.6 million people listen to podcasts in the UK.
According to content marketing statistics, podcasts are growing in popularity, and marketers want a piece of the pie. There are 15.6 million podcast listeners in the UK, and the podcast advertising expenditure is £33.6 million.
15. 54% of listeners say they’re likely to consider a brand they hear about in podcasts.
Podcasts have a strong impression on listeners, and people believe podcasts have authority. 54% of listeners say they’ll consider a brand they heard about in a podcast, lending legitimacy to why podcasts are another great marketing channel to utilise.
16. 78% of listeners don’t mind advertising that supports free podcasts.
Marketing facts show that people usually don’t mind seeing ads or promotions, as long as the content is free. The same goes for podcasts. 78% of listeners don’t mind listening through the advertisement that helps support free podcasts.
Social Media Marketing Statistics
Social media platforms allow for many marketing options. Billions of people use it daily, and every business can find its place on the network. The right social media marketing strategy can be immensely beneficial for the success rate of entrepreneurs, directing attention to the brand and available products.
17. 3.5 billion people use social media platforms daily.
Social media has grown exponentially to a point where over 3.5 billion people use it each day. That’s about 45% of the global population. Naturally, marketers are there to promote their products daily with various digital marketing strategies.
18. 50 million UK residents use Facebook.
While YouTube is the most used social network in the UK, Facebook still keeps a healthy market share with 50 million users. Naturally, both YouTube and Facebook are great options for marketers to promote their company’s products.
19. 73% of marketers believe social media marketing is effective for business.
Social media advertising statistics show that 73% of marketers believe promoting on social media is somewhat or very effective for business. With targeted ads, available influencers, and the ability to scale social media marketing, the possibilities are endless.
20. 54% of people use social media to find products.
According to the last available data, 54% of people are on social platforms, browsing for products, and potential buyers are entering the market, looking for reviews and recommendations. This is why digital marketing is essential for brand awareness, exposure, and engagement.
Content Marketing Statistics in 2021
Content marketing is growing and changing based on people’s needs. At the moment, videos are the most liked content on the web, and chances are they’ll remain so, especially with the increased popularity of live streaming.
21. 82% of all consumer internet traffic will become videos by 2021.
Videos will continue to be the preferred content on the web for 2021. 82% of consumer traffic is currently delegated to videos online. This trend reinforces itself, with digital marketers in London and around the world jumping on board to keep their content current and consumers continuing to engage through streaming, especially on social platforms.
22. 47% of companies and marketers will spend over $10,000 on annual content marketing.
The need for content marketing won’t stop. According to content marketing ROI statistics in 2021, businesses aren’t afraid of spending over $10,000 each year on content marketing, knowing that these investments are likely to return.
23. 96% of customers report an increase in video consumption during lockdown.
96% of consumers saw an increased interest in videos, and 68% believe the main reason is the implications of the pandemic. People feel that watching videos makes them happy, but 33% also want to learn new skills, and 31% are looking for new content, not to mention there isn’t much else to do during a lockdown. Three out of ten people report watching videos to improve their mood and help them keep going.
24. Live streaming became a thing in 2021.
Facebook’s and Instagram’s live streaming options are growing in popularity. Live streams became another recent way for marketers to directly connect with audiences, and in 2021, most of them are opting for Facebook, according to content marketing statistics for 2021.
25. 60% of B2B marketers have trouble creating engaging content.
Even with their teams, 60% of B2B content marketers struggle with creating engaging content. Customers love personalisation, and on top of that, there are many other factors to consider when creating videos or blog posts, like keyword optimisation or SEO play a major role in whether a video even gets seen. Content marketing stats for 2021 show that 35% of B2B marketers also struggle to create enough content to keep up with daily feeds.
26. Approximately 64% of marketers invest in learning SEO.
SEO is still one of the best ways of attracting an audience. It results in free traffic, helps increase authority, and increases conversions. That’s why jobs in marketing require investing some time to learn the latest tips and tricks. Chances are, SEO will remain an essential part of digital marketing strategies for the foreseeable future.
Content Marketing Statistics — The Takeaway
Content truly is king. Videos are currently the preferred content, with live streams rising in popularity. Video content helps marketers showcase their products and attract consumers in more than one way.
Blogging is still crucial for businesses. Companies that include blogs on their platforms see a higher influx of traffic and higher Google rankings. Another form of content that also has the attention of digital marketers is podcasts. Listeners believe in the authority of podcasts and don’t mind listening to advertisements that keep them running for free.
Frequently Asked Questions
Content marketing is more effective than traditional marketing techniques. It’s easy to start, and businesses don’t need a huge team to manage it. It’s easy to post content on the internet, especially videos and blog posts.
This type of marketing also costs less compared to other forms, yet it still converts more people into leads and customers. It’s popular with consumers, and if done right, actually reduces company expenses.
Both B2C and B2B businesses use content marketing to attract desired customers. According to the latest company statistics, 91% of companies use content marketing to create brand awareness, educate the audience, build authority, and generate demand and leads.
Observed separately, 71% of B2C marketers claim their business should have a content marketing strategy. In comparison, 43% of B2B marketers have documented strategies to follow.
The content marketing industry will see significant growth in the years to come. From 2016 to 2021, the industry value is set to rise by $212.3 billion and have a 16% compound annual growth rate. This is mainly because content marketing surpasses traditional marketing methods. It provides better ROI while remaining cost-effective.
Overall, content marketing may take six to nine months to show results. This time depends on the type of business, however. Some businesses that have an experienced team of content creators and marketers may see results faster.
Some types of content, like blog posts, also need a few months to bear fruit, but videos may become an instant hit, depending on the audience and promotional channels. There’s no one-size-fits-all, and testing out what works is essential for fine-tuning the content marketing strategies.
There are many reasons content marketing is successful. It allows businesses to achieve their marketing objectives. It can be used as a foundation for other marketing strategies.
Content marketing is also cheaper than traditional forms of marketing and can be applied to multiple channels for ultimate success. According to content marketing statistics, it also produces more sustainable values and helps consumers connect to a business with ease.